The gal who helped make English waifishness an international phenomenon went back to the homeland to shoot Rag & Bone‘s Spring/Summer 2013 campaign. The brand’s designers Marcus Wainwright and David Neville wanted to “play on [their] British heritage,” as the pair hails originally from London.
Kate Moss, the Cotswolds, blazers, and gently rumpled trousers? Mission accomplished.
Launched strictly as menswear in 2002, Rag & Bone‘s women’s line has taken off in recent years, so it’s fitting for Moss to bring her mega-celebrity back to the brand; she also appeared in the Fall/Winter 2012 ads.
Photographed by Alasdair McLellan, the shots feature Kate looking as happy and relaxed as anyone is wont to when returning to their original stomping grounds.